• Transform magazine
  • December 12, 2024

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Rebrand of New York’s oldest museum promotes national dialogue

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The New-York Historical Society Museum & Library, founded in 1804, has played an important role in preserving, collecting and studying the country’s foundational documents and artifacts. However, its confusing name caused many to believe the organisation is a closed society, so it turned to Lippincott to remedy this. The global creative consultancy renamed it ‘The New York Historical’, and crafted a visual identity aimed at fostering dialogue between different ideas, eras, and individuals.

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