• Transform magazine
  • April 01, 2020

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Articles

New York Jets reveal a full-scale rebrand

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Disappointing is the best word to describe the often-troubled New York Jets NFL franchise. However, with the recent draft choices of quarterback Sam Darnold and safety Jamal Adams, along with the major free agent acq...

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Miami Marlins introduce new generation of brand identity

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This is not the first time the Florida Marlins has undergone a drastic rebrand. In 2011, the then-Florida Marlins changed their name, logo, and uniform, in an effort to evolve, expand and reach new audiences. Almost a...

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Rebrand for Czech Ice Hockey reflects national identity

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Ice hockey, the Czech Republic’s national sport, has been embedded in Czech culture for over 100 years. In preparation for the upcoming season, the governing body of ice hockey in the Czech Republic and one of the fou...

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Charity cricket programme unveils new brand identity

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A symbol of British national identity, cricket continues to brighten the long summer days of British youth across the country. The Lord’s Taverners Disability Cricket Programme, a youth cricket and disability sports c...

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Manchester City launches new loyalty programme

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While football fans across England wait in anticipation for the rightful return of football to its motherland, the results of the FIFA World Cup are not the only football news concerning English football fans. Manches...

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Be, recharged by PB Creative

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Up until recently, there would be nowhere else to visit on a post-work Friday evening than the local pub. Recent trends in keeping fit, alternative exercise and ‘clean’ eating have, however, led to a paradigmatic shif...

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Brand in Action: Fatima bint Mubarak Ladies Open

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What: Hosted by the veritable matriarch of the United Arab Emirates, Fatima bint Mubarak, the Ladies Open tournament in the UAE has become a world class golf event. This November, the best female golfers in the world took to the Sa...

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Addicted to Porsche

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World-renowned, German sports car manufacturer, Porsche, launched its new campaign with neuroscientific research that reiterates its prestige. The research claims tha...

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Toronto Raptors to spark ‘brand crusade’ through rebrand

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Rebranding a sports team or organisation is always a risky operation. Defining a team’s character and identity requires a tricky balancing act between heritage, marketability, change management and expert design. For the NBA’s Toro...

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