• Transform magazine
  • July 04, 2025

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Articles

Place branding: Bahamas

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The impact of Hurricane Dorian has affected the Bahamas in terms of destruction of life and property. How it will impact the nation’s tourism brand remains to be seen. Brittany Golob reports on the Bahamas’ investment...

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London tops World’s Best Cities list for fourth year running

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Resonance Consultancy has announced the world’s 100 top-performing cities in its annual 'World’s Best Cities' report, with London once again claiming the top spot, and New York and Paris in second and third pl...

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Sydney’s Inner West Council gets reflective with new identity

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Following a merger of three councils in Sydney’s Inner West district, a new identity was required to unify the region. The newly formed Inner West Council wanted to reflect the area’s vibrancy, creativity and diversit...

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Limerick signals global ambitions with brand launch

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Limerick city and council has unveiled a new brand identity as it aims to boost its tourism and business prospects. The new brand and launch campaign were developed b...

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City of Chelmsford brand builds on community and heritage

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In partnership with creative agency We Are Fred, the city of Chelmsford has unveiled its first ever brand identity to support local communities and neighbouring cities. The new brand is vibrant, playful and cosmopolit...

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Focus: Heart and soul

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In the centre of central London stands the entertainment mecca of Leicester Square. It developed a new brand, with the support of Lantern, to address challenges and craft a new narrative...

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Gunwharf Quays’ brand sails across the coastline in minimal colours

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In order to reposition Portsmouth’s iconic Gunwharf Quays as a must-visit destination for customers and tourists, UK-based property group Landsec has turned to BrandCap to craft a compelling visual identity. The brand...

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Sustainable futures: Iceland

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One of the world’s most sustainable countries, Iceland has built that proposition into its place brand. Liam DeStefano examines the way the country’s tourism sector has been shaped around a sustainable proposition...

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Place branding: Liverpool

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With a year in the spotlight in 2008, Liverpool made headway in terms of changing its place brand. Now, over a decade on, it is reevaluating that strategy to prepare for a more collaborative, representative future pla...

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Focus: A is for Azerbaijan

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Transforming how Azerbaijan was perceived as a tourist destination, and ultimately as a nation, was a task that Landor took one with creative energy, combining strategic insight with a simple idea to represent a compl...

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