Articles

When writing terms and conditions and dealing with legal language, there are fewer limitations than most communicators think. Tone of voice isn’t just for branding types, says The Writer’s Neil Taylor...

The value of brand is the ultimate intangible. It’s what investors try to enumerate, what brand communicators try to understand and what consumers think they know. For one agency, brand value amounts to a company’s ab...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Focusing solely on external brand communications and ignoring internal engagement is a half-baked solution that can lead to unengaged staff who fail to deliver on brand promises, which consequently impacts upon custom...

The Chinese city of Dalian is commonly nicknamed ‘Hong Kong of the North.’ It is also frequently called the ‘romantic city.’ I lived in Dalian for two years, from 200...

Chicago is all about gangsters, hoodlums and Al Capone. It’s about major league sports, hustling and making a quick buck. Or so it used to be, back in what some might say were its good old days....

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

The technology sector has changed from something that was quite grey and inaccessible to something that is now an inseparable aspect of everyday life, particularly among the younger generations....

In the run-up to the Rio 2016 Olympic Games, Brandient gained responsibility for a significant proportion of Romania’s national brand when it was chosen to create a visual identity for Romanian sporting institution, t...