Cancer is a word that carries with it the connotations of pain, suffering, loss and fear. Millions of people have succumbed to its deadly effects, and millions more are without a loved one because of it. Thus, medical...
Articles
Dove promotes girls’ confidence in new campaign with Kelly Rowland
Today, it takes nothing more than a scroll through social media, to shake young girls’ self-esteem.Universal Music’s creative division Globe worked with Dove, and American singer songwriter Kelly Rowland in a new camp...
Nike stays fresh with customisable experience
After launching Nike ID, an initiative, which made it possible to customise your own Nike shoes, in 2000, the concept had become out-dated and needed a fresh view. The new site allows more possibilities and freedom of...
#TransformTuesday: 16 April
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
New York Jets reveal a full-scale rebrand
Disappointing is the best word to describe the often-troubled New York Jets NFL franchise. However, with the recent draft choices of quarterback Sam Darnold and safety Jamal Adams, along with the major free agent acq...
Tourism Fiji values happiness over wealth in new place brand
In 2017 there was a decline in global happiness. This was a movement, Fiji was excused from, as it ranked the happiest country in the world, in the most recent version of Gallup International’s Annual end of the year...
Storytelling and sustainability emphasised in craft cider rebrand
Cider is a success. That much has been made clear both in the UK and more widely. In Britain, the cider market accounts for £3.1bn per year – three times the size of the British sea fishing industry. Around the w...
#TransformTuesday: 9 April
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Bison icon brings strength, recognition to US coffee chain
A rebrand by Carpenter Collective has brought US-based PT’s Coffee back to its Midwestern American roots. PT’s Coffee’s new logo and packaging is slick, allowing the brand to move away from its previously dated ident...
De Beers Group rebrands to gain new identity
De Beers Group, the international corporation that specialises in diamonds, recently rebranded with Pope + Wainwright after a 2017 corporate change. De Beers Companies which only owned a 50% share in De Beers Jeweller...