CEO and founder of brand consultancy Saffron, Jacob Benbunan, explores how and why brands have now transformed into flat icons, arguing that it is essential for the creative industry not to maintain this apparent rule...
Articles
Cleaning up touchscreens: UK innovation agency redesigns self-service kiosks
Design and innovation agency Special Projects have created the Moving Buttons concept, a hygienic interface for touchscreens which ensures customers always touch a clean surface when using a self-service kiosk in publ...
Transform Tuesday: 9 March
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
Five female CMOs discuss the future of branding at Siegel+Gale roundtable
Siegel+Gale’s 8th annual International Women's Day CMO panel celebration explored the future of branding from a female perspective. Hosted by Siegel+Gale's CMO, Margaret Molloy, the panel featured five CMOs fr...
Disability-inclusive housing startup launches a new identity
The Kelsey, a pioneering California based housing organisation, worked with San Francisco-based design studio Landscape to launch a new brand identity that signals its disability-inclusive approach to housing and its...
Battle of the Burgers - Burger King vs McDonalds
In the month when the two titans of the burger world revamped their packaging design, we asked experts from brand...
Unlocking Female Entrepreneurship for Generation M
Isabel Maguire, consultant at independent brand consultancy The Clearing writes about how young female Muslims are flexing their economic muscle thanks to digital inclusion....
Five minutes with Emily Fox
For International Women's Day Emily Fox, creative director at brand design agency Lewis Moberly, speaks to Transform magazine about how important it is for businesses to foster honest discussions with staff about...
#NewBrandMonday: 8 March
Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....
Matrix Medical Network rebrands as part of new strategic focus
Global brand consultancy Brandpie has delivered a new visual identity and brand positioning for expert care and health services provider Matrix Medical Network. The rebrand is part of Matrix’s new strategic focus on b...