Liu Yue Xian’s rare ingredients transformed into a collectible expression of culinary luxury

International brand design agency JDO has created a new identity and packaging system for Liu Yue Xian’s Premium Rare Ingredients Series, elevating the collection through a world of craft, ritual and rarity. Celebrating seasonal ingredients including saffron, black truffle and specialty mushroom, the redesign draws inspiration from the art of collecting, using restrained tones, metallic detailing and a distinctive shield device to create a premium and ownable brand language. With each pack designed to tell the story of its ingredient’s origin and harvest, the new identity transforms everyday flavour into a considered experience built around discovery and anticipation.