House of Brand Transformation: Branding, AI and the Risk of Broken Brands

AI has had an enormous impact on the world over the past few years, but how is it affecting the relationship between brands and consumers? BrandOpus will answer that question during a keynote speech on 23 June at the House of Brand Transformation in Cannes.

AI will be on the tip of everyone’s tongues at Cannes Lions later this month. But few will be chatting about arguably its most important impact: your brand now has two audiences, and they don't agree.

AI can read signals, looks for consistency and makes recommendations based on what it can verify, so how can brands become legible for this new audience? Join BrandOpus’ CEO, Nir Wegrzyn, and strategic consultant, Ofir Halfon, for a keynote on brand coherence and how brands can win in this new world.

To attend this groundbreaking event at the cutting edge of the AI conversation, taking place from 11:45am to 12:45pm on 23 June, sign up here.

Keynote: Branding, AI and the Risk of Broken Brands

When: 11:45am-12:45pm, Tuesday 23 June

Where: House of Brand Transformation, 70 Avenue de Grasse, Cannes

Overview: In this session, BrandOpus explores what it means for a brand to be legible to machines, and why so many aren't, regardless of how well-known they are. It's not a technology problem. It's a brand coherence problem. And most organisations don't yet know where they stand.

Speakers: Nir Wegrzyn (CEO, BrandOpus, Ofir Halfon (Strategic Consultant, GenAI & the Future of Media)

Register here: Eventbrite

The inaugural House of Brand Transformation, taking place in Cannes from 22–26 June, is just a ten-minute walk from the Palais des Festivals et des Congrès. Make sure to join Transform for senior-level conversations shaping the future of brand transformation.

For more details on all our sessions throughout the week, visit our events page.