House of Brand Transformation: Preserving Distinctiveness in an AI-Powered World
How can brands protect and sustain true creative distinction in an era of AI-driven content abundance? Join Monotype for a fascinating panel discussion on what it takes to remain distinctive in an era of abundant content and accelerating AI adoption.
AI might be making content creation faster, easier and more accessible than ever before. But, in turn, this makes differentiation more valuable and more difficult to maintain.
If differentiation creates distinction, how can organisations ensure that the assets, systems and creative choices that define their identity survive across increasingly complex workflows, technologies and touchpoints?
Hear from world-renowned type foundry Monotype and panellists from Jasper and Tavern for a discussion that will explore what it takes to remain distinctive amid accelerating AI adoption.
Tickets for Preserving Distinctiveness in an AI-Powered World are selling out fast. Register now to secure your place at the House of Brand Transformation in Cannes from 2:00pm to 3:00pm on 22 June.
Keynote: Preserving Distinctiveness in an AI-Powered World
When: 2:00pm to 3:00pm, Monday 22 June
Where: House of Brand Transformation, 70 Avenue de Grasse, Cannes
Overview: How can organisations ensure that the assets, systems, and creative choices that define their identity survive across increasingly complex workflows, technologies, and touchpoints? What role do creativity, governance and operational discipline play in protecting brand value at scale? This session brings together leaders from brand, agency, and technology to explore what it takes to remain distinctive in an era of abundant content and accelerating AI adoption.
Speakers: Kristin Ratzlaff (VP of global agencies and partnerships, Monotype), Steve Kearns (senior director, community and customer marketing, Jasper) and Mike Perry (founder and chief creative officer, Tavern)
Register here: Eventbrite
The inaugural House of Brand Transformation, taking place in Cannes from 22–26 June, is just a ten-minute walk from the Palais des Festivals et des Congrès. Make sure to join Transform for senior-level conversations shaping the future of brand transformation.
For more details on all our sessions throughout the week, visit our events page.
