• Transform magazine
  • May 25, 2024


Washington State Parks releases new logo design

Wa Park Ranger Patch

Crafted by Seattle-based creative agency People People, the new Park logo incorporates elements seen throughout the state of Washington, from Mount Spokane to its coastline to the official state tree, the western hemlock. The brand update, which also saw alterations to the typography and colour palette, was undertaken to demonstrate how the outdoors should be welcoming and accessible to all.