Transform Awards proud to announce Nordics 2023 winners
Representing the best in corporate, product and global brand design and strategy, the Transform Awards celebrate excellence in rebranding and brand development from all around the world. The awards evening in Stockholm showcased the agencies and creative teams exhibiting exemplary work in brand strategy and development across the Nordics region.
Winning the highly sought-after 'Grand prix' award, and also taking home a Gold in the 'Best visual identity by sector' category, was The Farm Society and Hugmun. The B2B agritech firm’s rebrand sough to appeal to health-conscious everyday consumers as well as large wholesalers, and was lauded by judges as a complete success. "The illustration style feels nostalgic and fresh at the same time, and the way the simple photography complements the illustration style is delightful," praised one judge.
Another successful project on the night included NOFO Hotel & Wine bar and Efterklang. The Stockholm-based boutique hotel turned to Efterklang to bring the extra dimension of sound into the mix, which impressed judges enough to secure a Gold in 'Best use of audio branding' and a Silver in 'Best brand experience.'
Elsewhere, Leipurin and Dragon Rouge achieved a similar feat (Gold in 'Best use of a visual property' and Silver in 'Best visual identity by sector'). The company, which provides solutions for bakery and confectionary products, needed a change from its one size fits all approach to brand and communications. Utilising bespoke graphic and photographic styling, the project was "solid work that will treat the company well for years to come," according to one judge.
Every entry was judged by a panel of brand and regional experts against criteria determining strategic and creative success. The winners were celebrated last night at the wonderful Sjöfartshuset in Stockholm, Sweden.
The full list of winners at this year’s Transform Awards Nordics is as follows:
Best use of a visual property
Gold – Leipurin and Dragon Rouge
Silver – Showroom and BANG Agency
Best brand experience
Gold – Försvarsmakten (The Swedish Armed Forces) and BANG Agency
Silver – NOFO Hotel & Wine bar and Efterklang
Bronze – Tata Consultancy Services with Le Pacte, Spoon, Gabardin, Xzpect, Tigertech and Lidingöloppet
Best use of audio branding
Gold – NOFO Hotel & Wine bar and Efterklang
Silver – Clever and Unmute
Best use of typography
Gold – EnKō Beauty and Hugmun
Best brand evolution
Gold – Nepa and Fellow Studio
Silver – Helsingin Nuorten Miesten Kristillinen Yhdistys ry and Berry Creative
Best visual identity by sector
Gold – The Farm Society and Hugmun
Silver – Leipurin and Dragon Rouge
Silver – Nepa and Fellow Studio
Bronze – Sileon and Essen International
Winner – The Farm Society and Hugmun