• Transform magazine
  • July 18, 2024

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Transform Awards Asia 2023 open for entries

TA Asia Launch

Celebrating the tenth year of the awards programme, Transform magazine is delighted to announce it is officially open for this year’s entries. For the past decade Transform Awards Asia has been the only awards programme in the region that celebrates the transformative power of brand strategy, creativity and design.

Last year’s winners represented the very best in corporate, product and global brand development work. Scooping up the highly coveted ‘Grand prix’ award, the Asian Football Federation and FutureBrand were the stars of the show in Singapore. The “amazing design concept”, as described by one judge, set a sky-high benchmark for years to come. Additionally, Stella Pharm and Bratus Agency capped off a fantastic awards night with their exceptional project taking home the ‘Best overall visual identity’.

Aiming to discover 2023’s standout projects, Transform’s panel of independent industry experts will go through each and every entry before creating a shortlist of the agencies and companies that excelled in creative or strategic branding work.

The winners of the Transform Awards Asia will be announced in November 2023.

To help craft your winning submissions, download the entry and information guide, or contact Melanie Han for guidance.

The full list of categories are as follows. Their definitions can be found on the dedicated categories page.

 

CONTENT

Best use of a visual property

Best brand architecture solution

Best use of copy style or tone of voice

Best brand experience

Best wayfinding or signage

Best use of audio branding

Best use of typography

Best place or nation brand

Best expression of a brand on social media channels

 

PROCESS

Best external stakeholder relations during a brand development project

Best internal communications during a brand development project

Best implementation of a brand development project

Best localisation of an international brand

 

STRATEGY

Best creative strategy

Best brand evolution (business)

Best brand evolution (consumer)

Best brand evolution (corporate)

Best strategic or creative development of a new brand

Best development of a new brand within an existing brand portfolio

Best naming strategy (new name)

Best naming strategy (rename)

 

TYPE

Best corporate rebrand following a merger or acquisition

Best brand development project to reflect a change of mission, values or positioning

Best brand consolidation

Best rebrand of a digital property

Best employer brand

 

WRAPPED

Best use of packaging (glass)

Best use of packaging (print and card)

Best use of packaging (other)

Best use of sustainable packaging

 

SECTOR

Charity, NGO or NFP

Education

Energy and utilities

Engineering and manufacturing

Farming and agricultural

Financial services

FMCG

Food and beverage

Healthcare and pharmaceutical

Industrial and basic materials

Lifestyle and wellness

Mining and extractives

Professional services

Property, construction and

facilities management

Public sector

Retail sector

Sports and leisure

Technology, media and telecommunications

Transport and logistics

Travel and tourism

 

SPECIAL RECOGNITION

Brand strategist of the year

Creative director of the year

Young contender of the year