Transform Awards Asia 2023 open for entries
Celebrating the tenth year of the awards programme, Transform magazine is delighted to announce it is officially open for this year’s entries. For the past decade Transform Awards Asia has been the only awards programme in the region that celebrates the transformative power of brand strategy, creativity and design.
Last year’s winners represented the very best in corporate, product and global brand development work. Scooping up the highly coveted ‘Grand prix’ award, the Asian Football Federation and FutureBrand were the stars of the show in Singapore. The “amazing design concept”, as described by one judge, set a sky-high benchmark for years to come. Additionally, Stella Pharm and Bratus Agency capped off a fantastic awards night with their exceptional project taking home the ‘Best overall visual identity’.
Aiming to discover 2023’s standout projects, Transform’s panel of independent industry experts will go through each and every entry before creating a shortlist of the agencies and companies that excelled in creative or strategic branding work.
The winners of the Transform Awards Asia will be announced in November 2023.
To help craft your winning submissions, download the entry and information guide, or contact Melanie Han for guidance.
The full list of categories are as follows. Their definitions can be found on the dedicated categories page.
CONTENT
Best use of a visual property
Best brand architecture solution
Best use of copy style or tone of voice
Best brand experience
Best wayfinding or signage
Best use of audio branding
Best use of typography
Best place or nation brand
Best expression of a brand on social media channels
PROCESS
Best external stakeholder relations during a brand development project
Best internal communications during a brand development project
Best implementation of a brand development project
Best localisation of an international brand
STRATEGY
Best creative strategy
Best brand evolution (business)
Best brand evolution (consumer)
Best brand evolution (corporate)
Best strategic or creative development of a new brand
Best development of a new brand within an existing brand portfolio
Best naming strategy (new name)
Best naming strategy (rename)
TYPE
Best corporate rebrand following a merger or acquisition
Best brand development project to reflect a change of mission, values or positioning
Best brand consolidation
Best rebrand of a digital property
Best employer brand
WRAPPED
Best use of packaging (glass)
Best use of packaging (print and card)
Best use of packaging (other)
Best use of sustainable packaging
SECTOR
Charity, NGO or NFP
Education
Energy and utilities
Engineering and manufacturing
Farming and agricultural
Financial services
FMCG
Food and beverage
Healthcare and pharmaceutical
Industrial and basic materials
Lifestyle and wellness
Mining and extractives
Professional services
Property, construction and
facilities management
Public sector
Retail sector
Sports and leisure
Technology, media and telecommunications
Transport and logistics
Travel and tourism
SPECIAL RECOGNITION
Brand strategist of the year
Creative director of the year
Young contender of the year
