Brand agency Monroe launches its transformative new identity

The Istanbul and London-based design agency, whose roster of clients has included the likes of Flora, Nike and Red Bull, wanted its identity to match its distinctive approach to ‘heart-driven’ branding.

Along with refreshing the brand identity and redesigning its website, Monroe also crafted a campaign which acts as a symbolic nod to how the agency perceives its work and the issues it remedies.

Monroe’s co-founder and creative director, Onur Gökalp, says, "Our approach is rooted in a comprehensive vision. In terms of strategy, we move from conceptualising brand strategies to crafting verbal identities, ensuring each brand stands unwaveringly true to its essence.

“When it comes to design, we extend from the creation of brand identities to emotional IDs and a strong digital presence, ensuring the heart of every brand is not only visually captivating but also emotionally palpable.”

He adds, “As for communication, it's beyond mere words for us. How a brand communicates its narrative holds immense significance. Our distinctive storytelling design ensures that every brand's story resonates deeply, not just being heard but genuinely felt."