Kleenex tissue range refreshed by Hulsbosch

Designing the newly evolved facial tissues brand range on behalf of parent company Kimberly-Clark Australia, the strategic branding and design agency’s work aimed to enhance preference and engagement as a desirable domestic item. Hulsbosch simplified the masterbrand by featuring striking natural stone textures, decorative illustrations and uplifting photography for the brand’s Everyday, Large & Thick, Soft & Thick and Wellbeing Kleenex 2ply and 3ply facial tissue products.