Winners of Transform Awards Nordics 2021 announced
Transform magazine is proud to announce the winners of the Transform Awards Nordics 2021, which reflect the agencies and creative teams exhibiting exemplary work in brand strategy and development in the region.
Each entry was examined by a panel of expert judges, who determined those that set the benchmark in best practice in corporate, product and global brand design and strategy.
After winning a Gold in ‘Best use of audio brand,’ Storytel and Efterklang also swept up the most coveted prize of the night, the 2021 ‘Grand prix’ award. To develop an audio branding universe for Storytel that would convey the brand and its services and also work globally with different cultures and languages, Efterklang turned to the heart of the brand. Using Storytel’s narrator voices and stories from its own global audiobook library, Efterklang created an innovative audio universe that blew the judges away.
Another notable winner of the night was Swedish Arts Council and Tegel & Hatt Design Agency, who took home the ’Best overall visual identity,’ for their work on creating a vibrant, visually compelling and colourful visual identity for the Council. The new visual identity is closer to the arts and cultural expressions rather than bureaucracy and politics, which the Swedish Arts Council had long been associated with. Although unexpected from a public sector brand, the brand identity fits well with SAC's mission and artistic vibe.
“The challenges of the past year have been immense, as companies of all sizes have worked to mitigate the impact of the Covid-19 pandemic. That’s why this year’s Transform Awards winners are incredibly deserving of their recognition. They have championed communications, design and strategic brand development in the most difficult of landscapes and they have achieved great things. Our judges were amazed by the work crafted by organisations and their agencies across so many different sectors: from automotive to the arts, financial services to the third sector,” says Andrew Thomas, publisher of Transform magazine and founder of the Transform Awards Nordics.
Judges were also impressed by Geely and Ojity, which took home a gold in the ‘Best use of visual property,’ category and a silver in ‘Best visual identity from the property, construction and facilities management.’ Working with Ojity, Geely developed a completely new visual identity, abandoning the early project name, Geely Innovation Centre, for a new brand, Uni3 by Geely.
Winners were announced this evening in a virtual awards event. The recording of the event is available to watch here.
The full list of winners is as follows:
Best use of a visual property
Gold - Geely and Ojity
Silver - DNB ASA and Storm121 AS
Bronze - Filmassist AS and Plan A Kommunikasjon
Best brand experience
Gold - Klimatum AB Vattenfall and Brand Arena Nordic Group AB
Silver - UNICEF and Brand Arena Nordic Group AB
Bronze - TVT Asunnot and Nitro Group
Best use of packaging
Gold - Kiss My and Pearlfisher
Best use of audio brand
Gold - Storytel and Efterklang
Silver – Dansmark Radio and Unmute
Best place or nation brand
Gold - Nordic Council of Ministers and 1508
Silver - YIT Suomi and Berry Creative
Best creative strategy
Gold - WWF and Storm121 AS
Silver - Nordic Council of Ministers and 1508
Best strategic or creative development of a new brand
Gold - Pohjolan Peruna and Ellun Kanat
Silver - Leipomo Rosten and Mainostoimisto 4D
Bronze - Hemuco Oy and Cloud9 Oy
Best naming strategy
Silver - Filmassist AS and Plan A Kommunikasjon
Best visual identity from the food and beverage sector
Silver - BrewTech AS and Oriented Soft AS
Best visual identity from the healthcare and pharmaceuticals
Gold - Pregzo and Tegel & Hatt Design Agency
Best visual identity from the lifestyle and wellness sector
Bronze - ViborgPsykologerne and Facon
Best visual identity from the mining and extractives sector
Gold - Metso Outotec and Dragon Rouge
Best visual identity from the property, construction and facilities management
Silver - Geely and Ojity
Best visual identity from the public sector
Gold - Swedish Arts Council and Tegel & Hatt Design Agency
Best visual identity from the technology, media and telecommunications sector
Gold - Okse and Studio Oker
Best overall visual identity
Swedish Arts Council and Tegel & Hatt Design Agency
Storytel and Efterklang