• Transform magazine
  • October 28, 2021

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UXUS develops new retail concept with Clinique to highlight brand’s expertise in skin science

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Design agency UXUS developed the ‘Clinique Laboratories,’ a new retail concept developed in collaboration with global skincare cosmetics brand Clinique. The new retail concept, initially launched for the Chinese market to drive brand awareness and consumer engagement, illustrates the science behind every Clinique product and will now be rolled out globally.

The retail space and design merge a futuristic lab environment with clean aesthetics and modern merchandising, bringing the storytelling of Clinique’s products to life in a warm and welcoming space. Incorporating playful interactions, graphics, textures and visual storytelling, Clinique Laboratories aims to provide customers with a full sensory immersion into the brand and invites them to discover expertise in skin diagnosis.

The brand’s proprietary diagnostics tool Clinique Clinical Reality located at the entrance and throughout the space utilises facial scanning software to analyse skin and provide custom skincare and beauty solutions. The ‘Discovery Table’ at the heart of the space encourages exploration, showcasing new launches along with a curated selection of bestsellers.

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“The Clinique Laboratories concept has been designed with today’s savvy, well-researched consumer in mind, who prioritise individuality and self-expression above all else. Each zone within the retail space invites play and interaction and is geared towards providing bespoke skincare and beauty solutions suited to specific needs,” says Geroge Gottl, chief creative officer and co-founder of UXUS.

The design of the space is grounded in Clinique’s familiar brand language. The recognisable colour palette alongside illuminated surfaces and lighting solutions create a backdrop for the products to stand out. Easily browsable display walls showcase Clinique’s range of products across skincare and beauty.

“The Clinique Laboratories retail concept juxtaposes our brand’s DNA with a fresh new look for our in-store experiences. As a space of tensions, the rigor of the laboratory – a nod to our efficacious products – is balanced by the use of soft curves, natural materials and dynamic lighting, each designed to leave the consumer with a feeling of small joys and optimism,” says Ingrid Montoya, VP global retail design of Clinique.

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