• Transform magazine
  • January 26, 2022

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Transform North America 2022 open for entries

TANA Launch News Story

Celebrating its eighth year, the Transform Awards North America has officially opened for 2022 entries. The awards celebrates the transformative power of brand strategy, creativity and design throughout the region.

The awards programme recognise best practice in corporate, product and global brand development work, with categories that focus on strategy, execution, content and evaluation. 

The judges, formed by a panel of experts in the branding, marketing and corporate communications field, will create a shortlist recognising those agencies and businesses that excel for their creative or strategic approach to their branding work.

The deadline to enter is June 10, 2022. The companies that submit three entries by January 28, 2022 will receive the opportunity to feature a thought leadership piece on Transform magazine’s online website. Companies that enter by April 29, 2022 will receive $100 off their total entry cost and their fifth free entry. 

2022 sees the addition of different subcategories within 'Best brand evolution,' including business, consumer and corporate. It also sees the introduction of Transform Wrapped, a new section of categories focusing on packaging design, including 'Best use of packaging (glass),' 'Best use of packaging (print and card),' 'Best use of packaging (other),' and 'Best use of sustainable packaging.'

To help craft your winning submissions, download the entry and information guide or contact Beth Wilkie for guidance.

The full list of categories are as follows and their definitions can be found on the dedicated categories page:

CONTENT

  • Best use of visual property
  • Best brand architecture solution
  • Best use of copy style or tone of voice
  • Best brand experience
  • Best wayfinding or signage
  • Best use of audio branding
  • Best use of typography
  • Best place or nation brand

PROCESS

  • Best external stakeholder relations during a brand development project
  • Best internal communications during a brand development project
  • Best implementation of a brand development project
  • Best localization of an international brand

STRATEGY

  • Best creative strategy
  • Best brand evolution (business)
  • Best brand evolution (consumer)
  • Best brand evolution (corporate)
  • Best strategic or creative development of a new brand
  • Best development of a new brand within an existing brand portfolio
  • Best naming strategy 

TYPE

  • Best corporate rebrand following a merger or acquisition
  • Best brand development project to reflect change of mission, values or positioning
  • Best brand consolidation
  • Best rebrand of a digital property

TRANSFORM WRAPPED

  • Best use of packaging (glass)
  • Best use of packaging (print and card)
  • Best use of packaging (other)
  • Best use of sustainable packaging

SECTOR

Best visual identity by sector

This award is for the best identity developed and used by a brand, including all visual aspects of a rebrand from logo to typeface in the brand’s sector.

  • Charity, NGO or NFP
  • Education
  • Energy and utilities
  • Engineering and manufacturing
  • Farming and agriculture
  • Financial services
  • FMCG
  • Food and beverage
  • Healthcare and pharmaceuticals
  • Industrial and basic materials
  • Lifestyle and wellness
  • Mining and extractives
  • Professional services
  • Public 
  • Real estate, construction and facilities management
  • Retail
  • Sports and leisure
  • Technology, media and telecommunications
  • Transport and logistics
  • Travel and tourism