• Transform magazine
  • October 01, 2023


Citysuites unveils new website to support expansion


CitySuites, the luxury serviced apartments in the heart of Manchester City Centre, has unveiled a new website that supports its future ambitions of expanding the number of luxury residencies within the brand, starting with the launch of a second exclusive aparthotel in summer 2021.

Developed by digital agency Absurd, CitySuite’s new site features innovative technology and digital-first services. It includes a bespoke contactless check-in process that eradicates the need for guests to go through the typical registration process upon arrival. There is also a new portal for guests to view their reservations and make changes ahead of their stay.

“We have added new features to further enhance the visitor experience. Users can explore our rooms and facilities through virtual tours, as well as learn more about our locations. Many service requirements for CitySuites differ from the more typical hotel needs, due to the specialist accommodation offered and lengths of stays, which we have built into the new user journey, booking process and site features,” says Tara Homayounbod, marketing director at CitySuites.

"By implementing a component based set up, content admins can create new pages with ease. This means Citysuites can operate with agility and be more reactive around campaigns and deals, and the platform facilitates ongoing communication with guests with more personalised marketing,"  says Oliver Bailey, co-founder of Absurd.