• Transform magazine
  • May 17, 2021

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1HQ Singapore designs new premium Carte D’or ice-cream range for SEA market

Carte D'or Casestudy 2

Singapore’s branch of global branding agency 1HQ worked with the brand team at Wall's to support the launch of a new premium Carte D’or ice-cream range for the SEA market. As one of Unilever’s biggest in-home premium ice-cream brands, Carte D’or caters to the heart of what consumers want - an elevated ice cream experience to be enjoyed at home.

By concentrating on the new flavours, inspired by the brands French heritage, 1HQ elevated the dessert experience, highlighting the indulgent moment in every spoonful of Carte D’or. To land the global Carte D’or proposition in Thailand, 1HQ developed pack designs, key visuals and digital assets to appeal to urbanised consumers aged 25 – 35, enticing them to upgrade to Carte D’or’s new ice-cream offering.

“Working with 1HQ has been a wonderful and collaborative journey – their commitment to deeply understanding the market and consumer, coupled with their drive to elevate their creatives to stand out and be unmissable on shelf and online has resulted in a beautiful and impactful mix we have landed in the market,” says Andrea Huang, global Asia marketing manager for magnum, premium and snacking ice cream at Unilever.

Partnering with Watermark Creative and Illustrator Jo Tronc, 1HQ focused on patisserie elements, with colourful flavour illustrations demonstrating the variety of ingredients sourced from around the world.

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