• Transform magazine
  • June 17, 2025

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News

City of Chelmsford brand builds on community and heritage

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In partnership with creative agency We Are Fred, the city of Chelmsford has unveiled its first ever brand identity to support local communities and neighbouring cities. The new brand is vibrant, playful and cosmopolit...

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Five Minutes With Mike Sharpe

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Found Studio creative director and founder Mike Sharpe believes in the power of visual storytelling. Here he talks about the principles of storytelling and the advantages of film for brand development...

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Heal’s uses brand design to stand out from the crowd

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British furniture and interiors brand Heal’s has unveiled a new brand identity applied across clicks and mortar, designed to position it as an arbiter of style in an increasingly competitive market....

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#TransformTuesday: 1 October

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From playful platforms and passionate sports clubs to more sustainable aircraft livery and expanding charitable services, here’s our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 24 September

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...

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Strong contenders on fifth annual Transform Awards North America shortlist

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With shortlisted brands spanning from prominent dairy companies to some of the biggest hoteliers in the world to revived retailers formerly consigned to history, this year’s Transform Awards North America is set to be...

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#TransformTuesday: 17 September

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...

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Movie magic reimagined in world of Harry Potter at Warner Bros. Studio Tour

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For Potterheads worldwide, there are few things more magical than visiting the Warner Bros. Studio Tour in Leavesden. The brand experience is one of the only immersive attractions that brings JK Rowling’s world to lif...

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Five minutes with Mike Nolan

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Mike Nolan, CEO of Product of the Year, is a brand expert with an eye on emerging consumer trends and behaviours. He discusses brand reputation and loyalty in the digital age...

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#TransformTuesday: 10 September

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...

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