News

Five years since it last held the top spot, Apple has overtaken Amazon and Google to reclaim the title of world’s most valuable brand by Brand Finance Global 500 2021 ranking, with an 87% value increase....

Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

Paul Archer, managing director and founder of Duel, a brand advocacy platform that helps brands grow organically through word-of-mouth, speaks to Transform magazine about the steps brands must undertake to combat the...

Marcel Wijnen, new creative director of Sydney-Based creative agency Hulsbosch, speaks to Transform magazine about the role innovation and digitalisation play in future projects the agency will take on, the difference...

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

Mother Dirt is a unique biological skincare brand that uses Ammonia Oxidising Bacteria (AOB) to rebalance the skin microbiome. Mother Dirt worked with Smakk, a rebranding and marketing agency to refocus the brand iden...

Charli Nordone, group creative director at brand language agency The Writer, speaks to Transform magazine about how having a distinctive tone of voice helps brands resonate with the right people and target a certain a...

Global customer services software company Dixa worked with London-based agency Structure to refresh its brand and website. This has helped it to strengthen its proposition and elevate and align its visual identity wit...

The Almari Group, the world’s largest dairy company, worked with branding and design agency Lonsdale to reinforce its position as a regional leader through a meaningful new packaging design for its four product brands...

The Covid-19 effect, which has accelerated digital transformation trends like cloud-based tech and streaming, has reinforced the dominance of technology first brands. A report by Interbrand, ‘Connect in the decade of...