The concept of storytelling is used by brands to signify that their brand communications are defined by an overall strategy with clear objectives. With the rise of th...
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Experience over product
US-based car rental marketplace, RelayRides, has renamed itself Turo. The new brand includes an entirely new visual identity, website and photographic material. Rathe...
Brand strategy in Asia-Pacific
There are so many components to a successful brand strategy that it can be difficult for branding professionals to ensure that they are abreast of industry trends. Me...
Kenco trains future farmers
Kenco’s Coffee vs Gangs project, in the heart of Honduras, has reached its final stage. The scheme trained young people to become coffee farmers and business owners,...
The paradox of the millennial brand
The word ‘millennials’ is one that is often bandied about too readily among marketers, but grouping such a wide and diverse group of people under one term can be problematic....
Football League renamed
The rebranding of the Football League will include a new name, English Football League. The new title, which will come into use at the conclusion of the current seaso...
#TransformTuesday: 3 November
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Transform in North America
Some of the world’s most influential brands come from North America – Apple, McDonald’s, GE, TD, Corona, Coca-Cola – and many of the regional or national brands across the continent swiftly become global in nature....
#TransformTuesday: 27 October
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
UK's best employer brands
LinkedIn has compiled a list of the UK’s most desirable employers. The professional social network surveyed its 19m UK members to find the 20 ‘Most InDemand Employers’....
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