• Transform magazine
  • September 29, 2020

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Amy Sandys

#TransformTuesday: 28 November

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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Global toy brand TOMY launches sub-brand, Toomies

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“We Toomies love to have fun! We love surprising and delighting both you and your child. You may call us quirky, but we’re serious about not taking playtime too seriously.” So begins the introduction to newly-launched...

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Anniversary brand identity for Whale and Dolphin Conservation

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Established in 1987, Whale and Dolphin Conservation (WDC) is a charity devoted to preserving the welfare and environmental conditions of dolphins, whales and porpoises in oceans around the world. In 2012 the charity c...

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Branding royalty: the brand value of the British monarchy

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It has been a significant few days for Elizabeth II, head of the Commonwealth and Queen of Britain, among other nations. On Monday, an event held by the London office of international finance and marketing firm Brand...

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Why brands should embrace simplicity

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Global branding firm Siegel+Gale has been a vocal advocate for brand simplicity since the firm was founded in 1969. But, in an increasingly complex and multi-channel world, why should brands, organisations and workpla...

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#TransformTuesday: 21 November

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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Typography-led identity for Alpine city of Annecy

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Annecy, a city located in the Haute-Savoie department in the French region of Auvergne-Rhône-Alpes, close to the borders of Switzerland and Italy, is one of those rare places which offers something for everyone....

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Family (and friends) rebrands UK's leading ethical coffee brand

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According to the British Coffee Association, the UK drinks around 55 million cups of coffee each day. While this seems an excessive amount, it pales in comparison to the 2 billion cups consumed, daily, around the worl...

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#TransformTuesday: 14 November

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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Spotlight on Imperial College Business School

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With a long history and the need to differentiate itself, the Imperial College Business School set out a new brand strategy that positions it as a modern, elite institution for entrepreneurial thinking. Amy Sandys rep...

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