Butterfly Cannon has developed the brand strategy and identity for Bad Appel, a new apple Calvados designed to challenge perceptions of the traditional French spirit and appeal to younger drinkers. Drawing on the stor...
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GF Smith’s Colorplan unveils new identity rooted in its industrial heritage
GF Smith has launched a new global identity for Colorplan, developed with London-based creative studio Bibliothèque. Looking back to Plan 8, the 1960s paper range that preceded Colorplan, the redesign draws on th...
How Modulex's Verifind improves wayfinding design
Maria Saad, content and digital marketing manager at Modulex, discusses the benefits of Verifind and the agency's winning projects at the Transform European Wayfinding Awards 2026....
Why limited knowledge of sonic identities is holding brands back
Charlie Blasberg, senior producer at Antfood, discusses what's holding companies back from adopting a sonic brand, his agency's project with Netflix and what the future holds for sonic branding....
Who owns the journey?
Gideon Wilkinson, co-founder and managing director at Endpoint, explains why wayfinding systems need to become operational platforms. The places we navigate are becom...
AD Italia explores what makes design Italian with anniversary redesign
Milan-based design studio Giga has reimagined the Italian edition of Architectural Digest, drawing on four principles from the country’s design history to create a distinctive editorial identity. The new system spans...
Listen: Hip-hop-infused sonic brand created for Atlanta Hawks broadcasts
Stephen Arnold Music has created an original musical theme and sonic branding package for Gray Media and Raycom Sports’ Atlanta Hawks broadcasts, bringing an Atlanta hip-hop influence to the coverage. Built around two...
Why complexity needs an Agenda
Vincent Roffers, partner and head of strategy at Agenda, discusses his agency's philosophy, and explains how to make a complex business easier to understand without oversimplifying what makes it valuable....
Brand voice: Bend it. Don’t break it
Kris Moore, writer at Reed Words, argues that the trick to help a brand flex across different audiences and touchpoints is to find a simple, intuitive way to bring its voice to life....
Transform Live NA: Eleven brands, one bright future
When Bayer Crop Science consolidated 10 of its regional seed brands to combine and form one national seed brand under the existing Channel® seed brand, the challenge was bigger than creating a consistent name and...
