Articles

For its first five years, the Transform Awards Asia-Pacific was held in Hong Kong. This year, representing a greater swathe of entries from across the region, and from mainland China in particular, the awards is making its Sh...

Asian brand owners are benefitting from an increasingly sophisticated understanding of the power of branding. Jolin Guan discusses changing approaches to creativity At Superunion...

The economic powerhouse of Asia is coming of age, heralding challenges and opportunities for brands that want a bigger piece of the action, Gareth Richardson writes. When the ter...

The 'Grand prix' and 'Best overall visual identity' were won by the same project for the first time this year, with non-profit Urban Justice Center and Superunion scooping the top accolades....

This year’s Transform Awards Asia-Pacific shortlist fosters diverse identities and excellence across the region, with over 30 categories across a broad range of industries. The 2019 shortlist represents the best in brand work...

With shortlisted brands spanning from prominent dairy companies to some of the biggest hoteliers in the world to revived retailers formerly consigned to history, this year’s Transform Awards North America is set to be the mos...

Needing to raise the stakes around the resilience of small businesses, Business in the Community worked with McCann Enterprise on a campaign that brought its messaging to life, before destroying it, in a series of emotive, i...

In the centre of central London stands the entertainment mecca of Leicester Square. It developed a new brand, with the support of Lantern, to address challenges and craft a new narrative...

Communicating about sexual health and contraception planning in a human way required a new, consumer-facing brand for the FPA. It worked with IE Brand to launch Sexwise, a brand founded in conversation, colourful imagery and...

Now entering its seventh year, the Transform Awards Middle East and Africa is the definitive benchmark of excellence in rebranding and brand development. Previous winners include the likes of Meraas, STC, Virgin Mobile, the K...