• Transform magazine
  • February 17, 2020

Top

Articles

Following up with Formula One, after its 2018 rebrand

F1_Unveil_Images_Final39-1-1280x0-c-default.png

Formula One had reached a crossroads in 2017. It was effectively run by its founder, Bernie Ecclestone, but had broadcasting partnerships and exposure in 200 countries. This approach was likened to a being a ’70-year startup....

Read More

Drawing out the bad blood

cover.jpg

Damning evidence of drug use in sports can be the death knell for a once-lucrative relationship. Brittany Golob examines the importance of aligning brand values through partnerships and sponsorships...

Read More

London cycle scheme rebrands red

santander-bikes.jpg

Ownership of London’s ‘Boris bikes’ is passing into new hands, Spanish bank Santander. The bikes will lose their trademark blue in favour of the bank’s signature red. The scheme itself is very popular with Londoners, but has until now been...

Read More