• Transform magazine
  • July 09, 2020

Top

Articles

Diet Coke targets the Millennial market

D01B7344d.rendition.598.336.jpg

Coke has lost its cool. With a drop in sales, particularly among the Millennial market, the Coca-Cola Company has invested in a multi-national rebrand of Diet Coke, with new can designs, flavours, and campaigns aimed...

Read More

Treasury Wine Estates launches Millennial-focused brand

Samuel Wynn.jpg

Treasury Wine Estates (TWE) has launched Samuel Wynn & Co, a wine brand specifically designed to target Millennials. The generation born between 1980 and 2000 has changed the market’s dynamics, giving a great impo...

Read More

Peer perspectives: IndiaTimes

5.jpg

With colourful new photography, a library of brand icons and a fresh wordmark and typeface, IndiaTimes is reinventing itself for a younger generation. The news site is owned by Times Internet – the owner of the Times...

Read More

Millennial brands unite

Uber.jpg

In 2015, millennials surpassed Gen Xers as the largest generation in the US workforce. But what the term ’millennial’ stands for, and how useful it is as a defining term, remains hotly disputed....

Read More

The paradox of the millennial brand

DietCoke.jpg

The word ‘millennials’ is one that is often bandied about too readily among marketers, but grouping such a wide and diverse group of people under one term can be problematic....

Read More

@transformsays

Hi @discoverRB and https://t.co/niVoN7fj6M, you are in this week's #TransformTuesday! Read the full article here:… https://t.co/UGMOZB6Z6X
Hi @_weareffs and @FreeTheBirdsLDN, you are in this week's #TransformTuesday! Read the full article here:… https://t.co/le6lX0WkNu
Hi @TGIFridays and @SomeOnes_Tweet, you are in this week's #TransformTuesday! Read the full article here:… https://t.co/xEv2wH270n