• Transform magazine
  • February 23, 2020



Branding royalty: the brand value of the British monarchy

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It has been a significant few days for Elizabeth II, head of the Commonwealth and Queen of Britain, among other nations. On Monday, an event held by the London office of international finance and marketing firm Brand Finance...

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Benefits of British design

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Bicycles and satchels are iconic staples in British heritage, and often inspire the best in design. Brompton Bicycle, a manufacturer known for its compact folding bikes, has recently partnered with the Cambridge Satchel Compa...

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Opinion: Will brand UK be affected by Brexit?


How will brand UK and its largest organisations be affected by Brexit? Tom Adams, global head of strategy at FutureBrand, which organises the annual Country Brand Index, dissects Britain's nation brand...

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Steeling the show

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Investment company Greybull Capital has today completed its purchase agreement of Europe’s second largest steel producer, Tata Steel, and its Long Products business.  In doing so...

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The royal treatment


Given the long-standing association Britons have with the Royal Family, it is no surprise that many amenities across the UK have become a tribute to monarchs gone by. In London,...

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Opinion: "Brexit could spell disaster for brand Britain"

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A vote for the UK to leave the EU would be a disastrous result for Britain's nation brand, says Jacques de Cock The current debate about Britain’s future in the EU is a mixture o...

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Branding Britain's roads

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Every now and then, a design job will come to represent much more than it was originally intended to. That was the case for Margaret Calvert and her colleague Jock Kinneir who, fifty years ago, designed the signage system for...

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Britain as a brand: beyond left and right


As the post-austerity UK elections approach and many citizens lament the lack of real choice, Bob Sheard, director of Fresh Britain branding agency, explains how treating Britain as a brand could help to create a long term vision for the n...

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British bank’s rebrand signifies new priorities


British bank, Aldermore, has updated its user-facing online platforms for increased clarity and accessibility. Aldermore is pushing its British heritage as a key aspect of the new brand. This is communicated through typically British image...

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