The US-based brand consultancy refreshed the strategy, organisation and talent management company which was suffering from a lack of clear name ownership and brand differentiation. Informed by employee feedback, 50,00...
Articles
GemLife: branding for an aging population
Andrew Coulter is the director of sales and marketing at GemLife, which provides luxury resort living for over-50s throughout Australia. He discusses how the company adapted its offerings to fit the needs of a modern...
Entries welcomed for Transform Awards Nordics 2023
Celebrating its fourth successive year, Transform Awards Nordics 2023 has officially opened for entries. It remains the only awards programme in the region to recognise the transformative power of brand strategy, crea...
COLLINS rebrands the Institute of Design ahead of its 85th anniversary
The Institute of Design has sought to use design to transform the systems that shape our lives since its founding by László Moholy-Nagy in 1937. Crafted by COLLINS, the Chicago-based organisation’s new brand...
Winners announced for Transform Awards North America 2022
The very best work in rebranding and brand development was celebrated last night at the Transform Awards North America 2022. Hosted at the iconic Manhattan Penthouse, the winners of this year’s Transform Awards, who e...
The need for collective solutions in difficult times
Charlie Skinner, strategy director at Conran Design Group, explains why purpose is best seen as a way to unify first and drive profits second – and why some brands are still missing the point....
AIGA 2022: how do we design AI systems that incorporate the end user
During a panel discussion on the critical intersection of AI and design practice at AIGA Design Conference 2022, Helen Armstrong, professor of graphic and experience design at North Carolina State University, describe...
Initials CX rebrands leading British private taxi hire firm
Veezu, which leads the way in private hire technology in the UK, sought the help of London-based Initials CX to drive greater awareness and loyalty. The agency crafted a whole new brand identity, including a new brand...
Five minutes with Paul Worthington
Transform magazine caught up with Paul Worthington ahead of his talk at Brand New Conference, a two-day event on corporate and brand identity held this year in Austin, Texas. With vast experience in the field of brand...
BrandOpus refreshes Ponzi Vineyards’ visual identity following acquisition
Now owned by Groupe Bollinger, the winery sought the help of BrandOpus to design a new identity for its line of premium Laurelwood District AVA Pinot Noir and Chardonnay, Reserve Pinot Noir and Single Vineyard collect...