Alexander Wodrich, managing director at why do birds, takes a look at the fascinating history of audio in American politics. With a seismic election fast approaching, he asks how the parties can mobilise the electorat...
Articles
Ethara: A rebranding triumph in the regional entertainment landscape
Andrew Stass, brand marketing & communications director at Ethara, discusses how his company’s brand was conceived in a merger between Abu Dhabi Motorsports Management and Flash Entertainment....
Have we forgotten the power of positioning? Not here at TOTEM
Colin Byrne, creative managing director at TOTEM, explains his agency’s approach to positioning brands, and how this leads to better outcomes for clients. With origin...
Postcard from Shanghai
Kirsten Johnston, founder and CEO at independent design firm JWDK, discusses with Transform the branding scene in Shanghai, how the city’s culture informs her work and the project she is most proud of....
Reenergising Bahrain: the rebranding of Bapco Energies
The discovery of oil and natural gas in Bahrain drastically altered the destiny of the Persian Gulf nation. But what does the rebranding of its state-owned energy company say about the future of the Kingdom? Jack Cous...
On the line: the new London overground identity
London’s public transit system has just created six new lines on its already extensive public transit system. Andrew Thomas explains how history, diversity and storytelling were utilised in the naming process....
Bruhn Coffee co. brews criminal brand with Intertype Studio
The brand design for new boutique coffee shop Bruhn Coffee co. plays on founder Norman Bruhn’s distant family connections with lawbreakers back in Australia. The business partnered with strategic brand design agency I...
Betterfly gains its wings with DesignStudio
Personalised protection platform Betterfly partnered with global branding agency DesignStudio to tell the company’s story and truly capture ‘The Betterfly Effect’. Be...
Roc Technologies elevates its branding with Designhouse
Technology services provider Roc Technologies sought to improve its visual identity and user experience with the help of Designhouse. The altered visual identity includes a mythical creature, and has been introduced a...
The silly fear that's crippling your B2B brand effectiveness
Tim Craig, managing director at integrated marketing agency mReaction, explains why the world of B2B brand design must be met with courage, not caution. Every evening...