Articles

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

A brand name is the cornerstone of its positioning, the hook on which to hang its unique proposition and the definition of the brand’s distinctive tone of voice. It p...

Toy manufacturing companies are enviably well-placed to create stories and immersive adventures around their brands and products, and have the opportunity to engage with people at the very outset of their life’s journ...

Emerging from the controversy surrounding its initial logo, the Tokyo Olympic Organising Committee rebounded in fine form. The new logo for the 2020 Olympic Games was selected yesterday by popular vote in Japan....

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Sony’s virtual reality offering was always going to cause a stir, and its branding needed to match that expectation. Creative agency, Territory, was tasked with the c...

According to research conducted by research agency, Illuma, brand language has earned priority within Britain’s boardrooms, especially in the financial sector. It sta...

Developing and protecting an organisation’s reputation as an employer is important not only with regards to the attraction and retention of employees, but in terms of the company’s overall efficiency, brand value and...

Every week, Transform examines recent rebrands and updated visual identities. This week, it's a packaging design special. For more from #TransformTuesday, follow @Transformsays...

A tougher economic climate, larger financial imperatives and support networks based largely on digital systems. These are just some lifestyle factors symptomatic of b...