• Transform magazine
  • March 03, 2024

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Transform Awards North America 2024 open for entries

TANA Launch

For the past decade, the Transform Awards North America has been dedicated to celebrating the transformative power of brand strategy, creativity and design throughout the entire continent. Transform is excited turn its attention to the 2024 awards and promoting the best of brand design in North America for the next ten years and beyond.

The 2024 edition of the Transform Awards North America follows on from an exhilarating evening at the Edison Ballroom in New York City in October of last year, with GE Aerospace and Interbrand’s showstopping project scooping up the iconic ‘Grand prix’ – the most prestigious trophy at the Transform Awards. This year’s entries will also look to emulate the success of Transform’s ‘Best overall visual identity’ winner, Hippo Harvest and Landor & Fitch.

As always, brand design projects entering the Transform Awards North America will have to impress of panel of judges. Last year’s experts hailed from a wide variety of notable organisations including Audible, Major League Soccer and Morgan Stanley.

To be a part of this fantastic event that pays homage to the best in corporate, product and global brand development work, you can save $100 on your total entry cost by submitting your projects by April 5. If you subscribe to Transform magazine here, you will save $150 and get your fifth entry for free by entering by this early entry deadline.

This year’s entry deadline is May 17, with the late entry deadline falling a fortnight later on May 31 (a late entry surcharge of $125 will be applied to entries missing the May 17 deadline).

Who will be our 2024 Transform champions?

To help craft your winning submissions, download our straightforward entry and information guide here or contact Olivia Connelly for guidance.

The full list of categories are as follows and their definitions can be found on the dedicated categories page.

 

CONTENT

Best use of a visual property

Best brand architecture solution

Best use of copy style or tone of voice

Best brand experience

Best wayfinding or signage

Best use of typography

Best place or nation brand

Best expression of a brand on social media channels

 

PROCESS

Best implementation of a brand development project

Best localisation of an international brand

 

STRATEGY

Best creative strategy (business)

Best creative strategy (consumer)

Best creative strategy (corporate)

Best brand evolution (business)

Best brand evolution (consumer)

Best brand evolution (corporate)

Best strategic or creative development of a new brand

Best development of a new brand within an existing brand portfolio

Best naming strategy (new name)

Best naming strategy (rename)

Best naming strategy (naming system)

 

TYPE

Best corporate rebrand following a merger or acquisition

Best brand development project to reflect a change of mission, values or positioning

Best brand consolidation

Best rebrand of a digital property

 

AUDIO

Best audio brand

Best sonic brand activation

Best sonic brand evolution

 

WRAPPED

Best use of packaging (glass)

Best use of packaging (print and card)

Best use of packaging (other)

Best use of packaging (limited edition)

Best use of sustainable packaging

 

SECTOR

Automotive

Charity, NGO or NFP

Education

Energy and utilities

Engineering and manufacturing

Farming and agricultural

Financial services

FMCG

Food and beverage

Healthcare and pharmaceutical

Industrial and basic materials

Lifestyle and wellbeing

Mining and extractives

Professional services (advisors and consultants)

Professional services (legal and accountancy)

Property, construction and facilities management

Public

Retail

Sports and leisure

Technology, media and telecommunications

Transport and logistics

Travel and tourism

 

SPECIAL RECOGNITION

Brand strategist of the year

Creative director of the year

Young contender of the year