• Transform magazine
  • October 05, 2024

Top

New labneh brand Bezi designed to appeal to American consumers

Packaging Skus (3)

Ahead of Bezi’s debut on New York City grocery store shelves, design agency Red Antler created a recognisable and fun brand identity aiming to familiarise American shoppers with labneh – a soft Middle Eastern cheese made from strained yogurt. Bezi’s new look is unique so that it stands out alongside the dominant Middle Eastern product, hummus. Each flavour has a distinct primary colour and is paired with the brand’s new rounded geometric logo, which Red Antler’s brand design lead, Jackson Bernard, believes reflects the company’s friendly and humorous nature.

alt