• Transform magazine
  • July 18, 2024


Tropicana reveals Kids Smoothies brand identity

  • Stormbrands Trop Kids Smoothie 1
  • Stormbrands Trop Kids Smoothie 3
  • Stormbrands Trop Kids Smoothie 2

Crafted by international creative brand agency STORMBRANDS, the Tropicana Kids Smoothies brand design aims to be fun, reassuring and distinctive, as well as hoping to stand out from the likes of Innocent and Happy Monkey. The agency’s strategy focused on appealing to both parents and children, which was achieved by showcasing the products’ health benefits on the outer packaging and adopting a personality-led tone of voice.