• Transform magazine
  • June 22, 2024


Secure your place at Transform’s Brand Summit MEA

Brand Summit MEA

Hosted on the day of the prestigious Transform Awards MEA in Dubai next month, The Transform Brand Summit promises to be an unmissable event. Delegates will have the unique opportunity to hear from and network with some of the region’s most influential personalities in the world of brand and design.

Taking place from 8:30 AM until 4:00PM on 24 May 2023 at the luxurious five-star Raffles Dubai hotel, the Brand Summit will centre around the transformational power of brand and design.

Delegates will be treated to a wide variety of voices throughout the day, starting with an enthralling keynote speech by acclaimed future strategist and best-selling author John Sanei. This interactive session will offer ground-breaking insights into how attendees can navigate the challenges of today to create a better tomorrow.

Other morning sessions will explore pressing topics that brand designers face today, from authenticity, Web3.0, place and destination branding, and brand saliency and reputation. Transform is delighted to announce the plethora of brilliant minds that will speak in these sessions hail from Bellwether, Akhbar Al Aan, VO, Skyne, Arada, Edamah, Atlantis and Salient.

In the afternoon, following on from lunch and opportunities to network, delegates will turn their attention to audio branding. In a world where Fortune 500 companies generally don’t utilise sound in their brands, attendees will hear from the likes of MassiveMusic, Aramco, Sixième Son and Visit Saudi about how a strong sonic strategy can revolutionise a brand.

Next, delegates will discover more from NEOM’s Antony Lawrence on how ambassadors and advocates can engage internal and external audiences. There will even be time for attendees to be treated to a session by PepsiCo’s vice president and head of design, Gianmauro Vella, on how iconic brand Pepsi bridges national and cultural divides.

The conference promises to be the perfect warm up to The Transform Awards MEA, also hosted in the Raffles Dubai later that evening. And there is still time to book your place to be there for this Transform event. All ticket information, including discounts and offers, may be found here. Meanwhile, the full programme may be viewed here.

We look forward to seeing you at the Transform Brand Summit MEA 2023.