• Transform magazine
  • February 04, 2023


Pet food brand Harringtons modernised by Robot Food

1 Harringtons CS Header

Following a dog ownership boom in the UK, Harringtons wanted to ensure it remained ahead of the competition in the category by evolving its brand in line with customer’s changing needs. Targeting better on-shelf standout for the brand, Leeds-based agency Robot Food designed a straightforward, inclusive and friendly new identity in which each of the products are united under a simplified design system.