• Transform magazine
  • May 26, 2024

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Kuba & Friends delivers emotive PetLab Co rebrand

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In a bid to fend off strong competition and bring warmth and love to the pet supplement category, US-based PetLab Co turned to British design-led creative company Kuba & Friends. Supported by agency partner Derek&Eric, the new brand identity features Krystal, the childhood pet of one of the founders, who playfully pops up with her red neckerchief in unexpected places.

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