• Transform magazine
  • December 07, 2024

Top

Kuba & Friends delivers emotive PetLab Co rebrand

  • D&E LDN026 S1R1 ADS Petlabco 4 Artboard 1
  • D&E LDN026 S1R1 ADS Petlabco 4 Artboard 6
  • D&E LDN026 S1R1 ADS Petlabco 4 Artboard 7
  • D&E LDN026 S1R1 ADS Petlabco 4 Artboard 20
  • D&E LDN026 S1R1 ADS Petlabco 4 Artboard 21
  • D&E LDN026 S1R1 ADS Petlabco 4 Artboard 22

In a bid to fend off strong competition and bring warmth and love to the pet supplement category, US-based PetLab Co turned to British design-led creative company Kuba & Friends. Supported by agency partner Derek&Eric, the new brand identity features Krystal, the childhood pet of one of the founders, who playfully pops up with her red neckerchief in unexpected places.

alt