• Transform magazine
  • June 22, 2024

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Belgian opera house latest campaign utilises AI

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In anticipation of a new season, Brussels’ distinguished opera house, La Monnaie, sought help from global agency Base Design to craft its latest campaign to promote the production of Wagner’s Ring Cycle. The theme of the season, ‘Fate’, had to be instilled into the work, which was achieved by asking AI to design the imagery as well as its motion language in order to bring the story to life.