• Transform magazine
  • April 16, 2024

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Principals designs brand for Australia’s new Biodiversity Council

Biodiversity Council

Aiming to be recognised as the peak scientific voice for Australian biodiversity, it tasked the agency with designing a brand which could simultaneously garner credibility as well as demonstrate the vibrancy and variety of life. Following on from discussions with various stakeholders, the resulting brand utilises a nature-inspired colour palette featuring warm and cool tones, intelligent typography and a rich photographic style.