• Transform magazine
  • April 16, 2024


Principals designs brand for Australia’s new Biodiversity Council

Biodiversity Council

Aiming to be recognised as the peak scientific voice for Australian biodiversity, it tasked the agency with designing a brand which could simultaneously garner credibility as well as demonstrate the vibrancy and variety of life. Following on from discussions with various stakeholders, the resulting brand utilises a nature-inspired colour palette featuring warm and cool tones, intelligent typography and a rich photographic style.