• Transform magazine
  • February 04, 2023

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Leading Chinese healthcare spirit brand redesigned by JDO

Thumbnail JING HEALTHCARE NO.1

The global brand design agency attempted to utilise precision, reverence and artistry when reimagining Jing Healthcare No. 1’s identity in order to appeal to an ‘elite’ audience of health-conscious consumers. JDO crafted an ultra-premium bottle and outer packaging design which was inspired by medicine cabinets used by traditional Chinese medicine masters.