• Transform magazine
  • May 25, 2024

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JDO designs ‘ultra-modern’ identity for athleisure brand L’ACTIF

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The move is designed to position the brand as a high-performing, fashion-forward player in the athleisure industry moving forward. JDO’s mission was to convey L’ACTIF’s vision of a world where life is fluid, which it achieved by designing a minimalist aesthetic that could capture the brand’s passion for science and technology.