• Transform magazine
  • June 26, 2022


EveryFriday rebrands independent bottle shop Vino Vero

Vino Vero 1

Creative agency EveryFriday designed a new brand identity for independent biodynamic and organic wine brand, Vino Vero.


VinoVero, which aims to introduce more people to real wine, sought a new brand identity that would persuade people to lose their inhibitions, open their eyes to more varieties and producers, and consciously choose more natural wines. 

“When it comes to buying wine, most people are zombies, lifelessly scanning supermarket shelves for an average tipple and starving their tastebuds of anything infinitely less boring.  For Vino Vero, a boutique bottle shop, we’ve created a brand designed to wake up the walking dead and get them to pick a wine worth talking about over dinner,” says Dan Fernandez, creative director at EveryFriday.

The new brand identity and suite of visual assets use bold graphic prints and colours. The central figurehead combines an eye and wine glass motif to draw customers to look more closely at the wine options available to them.