• Transform magazine
  • July 18, 2024


Derek&Eric rebrands ‘complex’ Superfood Bakery


Now known as Supergood!, the company aims to make baking more accessible to people looking for healthier alternatives, but was hampered by a brand architecture that was too complex. To enhance brand awareness and loyalty, it sought the help of British design consultancy Derek&Eric who created a new visual system to capture the physical nature of cooking.