• Transform magazine
  • May 25, 2024


British agency Robot Food redesigns pet care brand YuMOVE

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Attempting to position the brand towards a new breed of ‘pet parenting’ owners, Leeds-based Robot Food’s global rebrand work involved designing a brand architecture to bring all products under the YuMOVE name. The agency believes the revised dog joint supplement brand is clearer, stronger and primes YuMOVE for future growth in a manner that allows for greater brand consistency across advertising, packaging and online.