• Transform magazine
  • February 04, 2023


50,000feet oversees Axiom Consulting Partners rebrand to Lotis Blue Consulting

After Lotis Blue

The US-based brand consultancy refreshed the strategy, organisation and talent management company which was suffering from a lack of clear name ownership and brand differentiation. Informed by employee feedback, 50,000feet derived the name from the world’s rarest butterfly to convey the brand’s essence of growth and transformation.