• Transform magazine
  • February 04, 2023

Top

50,000feet oversees Axiom Consulting Partners rebrand to Lotis Blue Consulting

After Lotis Blue

The US-based brand consultancy refreshed the strategy, organisation and talent management company which was suffering from a lack of clear name ownership and brand differentiation. Informed by employee feedback, 50,000feet derived the name from the world’s rarest butterfly to convey the brand’s essence of growth and transformation.

alt