• Transform magazine
  • May 18, 2022


Transform Awards Asia 2022 open for entries

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The Transform Awards Asia, now in its ninth year, has officially opened for 2022 entries. The awards programme celebrates the transformative power of brand strategy, creativity and design throughout the continent.

The awards recognise best practice in corporate, product and global brand development work, benchmarking the work of both small and large agencies. Last year’s winners include Standard Chartered and Lippincott, which took home the Grand prix award, and Jin-A and MetaDesign China Limited, which won Best overall visual identity.

The judges, formed by a panel of experts in the brand design, marketing, and corporate communications field, will create a shortlist recognising those agencies and businesses that excel for their creative or strategic approach to their branding work.

2022 sees the addition of different subcategories within the Best brand evolution category, including business, consumer and corporate. It also sees the introduction of Transform Wrapped, a new section of categories focusing on packaging design. These include 'Best use of packaging (glass),' 'Best use of packaging (print and card), Best use of packaging (other) and Best use of sustainable packaging.

The winners of the Transform Awards Asia will be announced in November 2022.

To help craft your winning submissions, download the entry and information guide, or contact Melanie Han for guidance.

The full list of categories are as follows and their definitions can be found on the dedicated categories page:


  • Best use of visual property
  • Best brand architecture solution
  • Best use of copy style or tone of voice
  • Best brand experience
  • Best wayfinding or signage
  • Best use of audio branding
  • Best use of typography
  • Best place or nation brand


  • Best external stakeholder relations during a brand development project
  • Best internal communications during a brand development project
  • Best implementation of a brand development project
  • Best localisation of an international brand


  • Best creative strategy
  • Best brand evolution (business)
  • Best brand evolution (consumer)
  • Best brand evolution (corporate)
  • Best strategic or creative development of a new brand
  • Best development of a new brand within an existing brand portfolio
  • Best naming strategy 


  • Best corporate rebrand following a merger or acquisition
  • Best brand development project to reflect change of mission, values or positioning
  • Best brand consolidation
  • Best rebrand of a digital property


  • Best use of packaging (glass)
  • Best use of packaging (print and card)
  • Best use of packaging (other)
  • Best use of sustainable packaging


Best visual identity by sector

This award is for the best identity developed and used by a brand, including all visual aspects of a rebrand from logo to typeface in the brand’s sector.

  • Charity, NGO or NFP
  • Education
  • Energy and utilities
  • Engineering and manufacturing
  • Farming and agriculture
  • Financial services
  • FMCG
  • Food and beverage
  • Healthcare and pharmaceuticals
  • Industrial and basic materials
  • Lifestyle and wellness
  • Mining and extractives
  • Professional services
  • Public 
  • Real estate, construction and facilities management
  • Retail
  • Sports and leisure
  • Technology, media and telecommunications
  • Transport and logistics
  • Travel and tourism