• Transform magazine
  • May 17, 2021

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Talkdesk enters next decade with new brand

TT 4 May Talkdesk

San-Francisco-based global customer experience (CX) platform Talkdesk, embarked on the next phase of growth with a new logo and tagline that reflects the company’s commitment to being at the forefront of CX innovation.

The new tagline ‘experience a better way’ encapsulates Talkdesk’s founding ethos: to help organisations round the world build brand trust and loyalty through customer experiences.

Talkdesk’s reimagined logo reflects its commitment to helping companies connect every engagement moment into customer journeys that are personalised, productive and profitable. The new corporate identity includes a fresh purple colour palette and updated brand elements, featuring inclusive and diverse visual representations and illustrations that reflect the importance of human connection.

“Today is about retelling the Talkdesk story in a way that pays tribute to our legacy, embraces our commitment to diversity and giving back, and deeply connects our path forward to the thousands of Talkdesk customers and employees who made what is yet to come possible. Every element of who we are represents the importance of the connection we help companies make with their customers, because every moment matters,” says Kathie Johnson, chief marketing officer at Talkdesk.

The rebrand includes a website relaunch in five new languages (Brazilian Portuguese, French, German, Portuguese and Spanish )and the introduction of two subbrands, Talkdesk Worspace, a customisble user interface, and Talkdesk Builder, a set of tools for unlimited and accelerated contact center customization.