Owl Labs rebrand celebrates revolutionary tech
Immersive technology company Owl Labs launched a new brand and website, levelling up its brand presence to meet the sleek design of its Meeting Owl Pro. The company rose to prominence in the business and education landscape due to its proprietary product design and unique value proposition to allow distributed teams to be more inclusive.
Owl Labs felt the brand expression created years ago when the company had just launch did not reflect the products, services and features present today, or the future of work conversations that it helps drive. Partnering with New York City-based creative agency Red Antler, Owl Labs created a new voice, logo Owl icon and storefront to build a brand that meets the level of innovative collaborative tech solution it invents.
The first step were the modern typefaces to create the new logo and icon that is futuristic yet approachable by design. Textures graphics and expressions were used to better tell the story brand and portray the uniqueness of the products, starting with Meeting Owl, a premium 360-degree camera, mic and speaker combined into a easy-to-use device.
The new identity is mostly notable on the new website, with the vibrant Owl Blue infused in all touchpoints and the owl icon greeting clients throughout all their experiences with the brand.