• Transform magazine
  • October 25, 2021


LAB Group rebrands to reflect next phase of growth


LAB Group, a group of digital creative agencies, launched its new website and group proposition to reflect its year of growth and new acquisition.


LAB Group includes Reflect Digital, Studio BLUP, AM Marketing (absorbed into Reflect Digital), all of which were acquired, and three nely established agencies. The rebrand reflects the first step in the next stage of growth as LAB looks to expand its delivery capability and grow existing specialisms.

Jonny Tooze, Group CEO, says, “LAB has come so far in the last two years and attracted a wide range of brilliantly talented people. This, in turn, is attracting more and more clients that wish to explore opportunities with us in digital, creative, and communications. The next phase of our growth is going to be the most exciting, with many acquisitions planned and a real acceleration of our group.”

The new brand positioning, ‘LIMITLESS at LAB’ was inspired by the possibilities of combining diverse teams across the group for experimental thinking. The proposition was also driven by LAB Group’s commitment to creating different industry solutions, by partnering with progressive brands for tangible results or by developing the IP themselves.

“Going from one agency to five brands with a new group leadership team and creating a cultivated, diverse skill set to keep at the forefront of change has been one heck of a journey. It’s the perfect time for a new look to really showcase the LAB Group mindset of our limitless potential, together, to impact brands and the world,” says Harpeet Bushell, Group MD.