Mr B & Friends designs brand for hospital charities merger
Bristol-based brand agency, Mr B & Friends, developed a new identity and brand positioning to strengthen the appeal of two merging South West hospital charities, Above & Beyond and Weston Area Charitable Trust.
The two hospitals, which merged into Bristol & Weston Hospitals Charity, will now support all ten sites within University Hospitals Bristol and Weston NHS Foundation Trust beyond what the NHS is able to provide. The charity works with the Trust to provide healing environments and spaces.
“This is a really exciting opportunity and we wanted a new identity that radiates positivity and has a clear name to represent and reflect this partnership as we move forward,” says Paul Kearney, chief executive of Bristol & Weston Hospitals Charity.
The new identity aims to give a platform to launch the unified charity, engaging both new and existing supporters.
The logo’s sunburn is a visual metaphor for the work the charity does, the joy it delivers and the mark it makes. It aims to radiate positivity, which is synonymous with the team’s approach to fundraising. The logo acts as single-minded beacon for the brand. Mr B & Friends chose a playful tone of voice to instil a dynamic sense of personality in the brand.
In addition to the strategy and identity work, the agency provided brand guidelines for ongoing consistency, and also worked with the charity team to develop a range of assets, from on-site shop posters to website visuals.
Simon Barbato, CEO of Mr B & Friends , says, “We’re delighted that we’ve been able to use our brand expertise to translate their vision into a striking new identity that will raise awareness of the charity and enable them to further its fundraising abilities.”