• Transform magazine
  • May 19, 2022

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Dusted designs new brand identity for Natilik

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London-based creative design agency Dusted worked with global technology solutions partner Natilik to design a new brand identity, including a refresh of their global website and a new brand communication toolkit.

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The new brand proposition is built around the concept of achieving goals through true partnership. It starts with the ‘Natilik’ name itself, which is inspired by the group of local Netsilik Inuit people who gave explorer Roald Amundsen the skills he needed to be the first person to conquer the South Pole.

The brand strapline ‘Possible together’ aims to express both the client benefit and aspiration of Natilik and their approach to business. The hero brand imagery, which uses a bold colour palette of bright turquoise and purple and a digital first visual styling, aims to be an abstract visualisation of a virtual terrain.

"It's been a very rewarding journey, especially with the client buying into such a brave and conceptual direction for their brand. It has given us a real chance to create something that is not only distinctive and ownable in their sector but that also stays true to their market offer and company vision," says Paul Marten, creative director at Dusted.